Ethiopia to Host a Meeting On “Africa’s Public Relations and Strategic Communications”


Ethiopia will host a high-level meeting on Africa’s Public Relations and Strategic Communications here in Addis Ababa between the 8th and 10th May 2013.

The meetings, which shall be organized by the African Public Relations Association (APRA), will deal with diverse agendas including, ‘Public Relations & Public Governance in Africa,’ ‘Leveraging Modern Social Media Trends in Africa,’ Setting the Communication Agenda for Africa,’ ‘Business Intelligence as a Tool of Public Relations,’ ‘ Setting the Communication Agenda for Africa in the Global Context,’ ‘Media & PR in Africa,’ ‘Enhancing National Security Through Communication,’ ‘Engaging Communication in Financing Africa’s Growth,’ and ‘Africa’s Positioning Through Sports, Leisure & Tourism.’

The Summit is expected to be attended by Prime Minister Hailemariam Desalegn, Ghanaian President John Dramani Mahama and other high level dignitaries. The Summit is part of the series of events to be held as part of the upcoming celebrations of the 50th anniversary of the African Union.